How to get value from Big Data, through small data?

How to get value from Big Data, through small data?
Screen Shot 2016-05-06 at 09.18.30

Read here the article that Roel Wolfert & Roger Davies wrote for the journal Advances in Project Management Series: Realising value out of Big Data through small data!

The purpose of the article is to show how small data can be employed to realise the full value creating power of Big Data using Value Management, the targeting, timing and alignment of change programmes to optimise stakeholder value.

You can also join the conversation in our LinkedIn group “Value Management Leaders”!

Image credits: luckey_sun.